The Atlanta-based artist-turned-designer is set to launch his streetwear brand, Hommewrk. To celebrate, James has teamed up with Saucony on a special edition of their classic Jazz 81 silhouette. I was responsible for conceptualizing, producing, and editing a wide range of multimedia content, including articles, videos, and graphics.
Saucony Jazz 81' Commercial BTS
Location: Crenshaw High, CA
Hommewrk Creative Director ASHA (Studio Visit)

Saucony x Hommewrk
(COMPLEXCON, CA)
2021
CREATIVE DIRECTOR ASHA WORKING ON SAUCONY HOMMEWRK
INVISIBLE HOUSE JOSHUA TREE, CA

Saucony 3rd installment (NYC)
COMMERCIAL